Adapt Your Mobile Strategy for Shift in Consumer Behavior

Posted by Admin
 Mobile strategy for businesses

What are the first few activities that you do when you wake up in the morning?

As per Deloitte’s UK Mobile Consumer Survey 2019 research, 53% of smartphone users check their phones within five minutes of waking up.

With the current COVID situation, Given this shift in consumer behavior, companies need to adapt their app strategies and in some cases, even their business models — to be there for customers.

Brands that will pivot towards providing their app experience, during the coronavirus situation to deliver the assistance their consumers seek, will have a much brighter chance to not only succeed but to build their brand that will resonate positively with customers post-COVID period.

Let’s take a look at some more mobile statistics that you cannot ignore:

  • Smartphone usage is up 394 percent, and tablet usage is up a whopping 1,721 percent as these platforms now combine to account for 60 percent of digital media time spent. (*)
  • Mobile-only internet usage is also becoming more common, driven predominantly by Millennials, of which 21 percent are no longer using desktop computers to go online. (*)

(*Source: comScore)

Today, mobile devices are heavily entrenched into our everyday lives. You also know mobility is not just an IT initiative, but a business initiative to improve customer engagement or to help your internal customers (workforce) improve productivity.

Some critical questions that you have to answer to build your mobile strategy:

  • What are your company’s business objectives?
  • How can mobile initiatives help you achieve your business objectives?
  • What is your core focus for the mobile strategy - Internal audience or external audience?
  • What is the best mobile environment to reach the target audience?
  • How to provide the best UX to drive mobile app adoption within the target audience

Tritone Tech can help you navigate through the above questions to ensure you benefit by adding a mobile strategy to your business strategy. Find out how you could generate increased revenue and improve customer engagement.

Talk to us today. Contact us here.

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